By Jenny Benzie of Pour Sip Savor
Walk into almost any market these days and you are bound to see a section of Organic food or wine products. They are listed as such under detailed menu items in restaurants and often asked for by name. 'By name?,' you ask. If Organic is now considered a brand, it is a brand doesn't belong to just one company and is definitely a 'label' that is of interest to consumers.
Back in the day when you bought your fruits and vegetables from the roadside stand, you knew who the farmer was that sold them and where the farm was located. Same thing with local wine production as you filled your glass container at the winery itself. But with the advent of commercialism, big city living and less purchasing of food stuffs from the source, consumers want a way to know where the products they are consuming come from and also to have a measure of quality as to what is in the package.
This demand for these types of products from consumers is the idea behind Organic certifications that define an agricultural process, yet do not promise the product to be more beneficial or less impactful on one's health.